I get this question a good deal. I think it’s probably somewhat confusing as to what we do and we offer a lot of procedures and products. Basically we are a two surgeon medical group offering services in Veins, Acupuncture, Plastic Surgery, and General Surgery. That can be quite a lot. But even with that said, it’s somewhat confusing as to what each of these items involves. So I thought I’d make a list which doesn’t include everything, but covers most of what we do:
Here are the key highlights of the report as it relates to our Plastic Surgery Practice in Modesto: Surgical Artistry led by Dr. Tammy Wu, MD Board Certified Plastic Surgeon and member of the ASPS.
At the bottom of this post, I compare my own minimally invasive cosmetic procedure (ie. Botox, Veins, Fillers, chemical peels, microdermabrasion) data from Modesto, CA to the national ASPS data. I am not an ASPS member. Only Dr. Tammy Wu is an ASPS member.
All statistics here is 2012 vs 2011 data from the ASPS.
Cosmetic Procedures For 2012:
Cosmetic Procedures: Cosmetic Surgeries vs. Minimally Invasive Procedures:
Cosmetic Surgeries were down 2%
Minimally invasive cosmetic procedures were up 6%
But both considered procedures, there’s an overall increase of 5%
Plastic Surgery is growing equally for men and women
Cosmetic procedures performed on men and women are up a total of 5%
40-54 year olds is the group that makes the majority of all cosmetic procedures
48% of the total
My own thoughts
FaceBook targeted demographic ads for plastic surgeons
It aids in marketing efforts. Perhaps we could concentrate more around the age of 40-54 years olds in the marketing. In FaceBook for example, ages could be targeted. Thus selecting 40-54 as an age selection in FaceBook might be beneficial for plastic surgeons.
How does our Minimally Invasive Cosmetic Practice compare?
Growth of my minimally invasive Cosmetic practice in Modesto, CA from 2009-2012
Bar 1 represents 2009, Bar 2 is 2010, Bar 3 is 2011, and Bar 4 is 2012 (last year) for my minimally invasive cosmetic surgery practice.
Our Minimally invasive practice increased 29% last year compared to the national increase 6%. We have not yet compiled our data for surgeries. Dr. Wu has access to that data. I have access to my data and this is my blog.
The growth between bars (1-4) respectively: 42%, 23%, 29%